Self-publishing a book has become an increasingly popular business strategy for entrepreneurs. It makes sense, you get a lot out of it. Enhancing brand awareness, establishing yourself as an expert in your field, and generating warm leads are all appealing outcomes, for sure. An .... Read More
It’s a very special time of year, my friends! In addition to wrapping up what we hope was a wonderful 2021 for you AND being in the thick of the holidays, we thought we’d take a moment to talk about Sandra’s Favorite Things. Red Leaf Home Candles When you walk into the e .... Read More
Technological Assets: Why Headsets Are Vital For Remote Working
What better time to upgrade your technology than during a pandemic where you can only work from your home office? Companies around the world are pivoting and getting innovative with their use of technological resources. This is no surprise with the current rise of the digital space. If you can’t .... Read More
Brand Development Focused On A New Target Audience
The value proposition of every business is critical to the success or failure of the business. As a business owner or entrepreneur, what are the values your business stands for or represents? What is your brand strategy? And how do you define your target audience? These are pertinent quest .... Read More
7 Wonder Woman Lessons Every Business Woman Should Know
Are you planning on making 2020 the year to beat the odds and unveil the strength you didn’t know you had within you? Now that you’ve taken the leap to start your own business, start working on building the confidence you need to become much more than a business woman .... Read More
Smart Ways to Create Memorable Unboxing Experiences for Your Brand
For e-commerce companies, the package sent mostly represents the perfect point of contact and the connection and communication with the client. It is also one of the most underutilized marketing opportunities. The packaging arose from the demand for the protec .... Read More
“I don’t understand why this is happening. I know I can help, but either they don’t get back to me or when they do, they ask for a discount or they tell me they don’t have enough money to work with me, even though they say they want to.” The frustratio .... Read More
Five Secrets For A Thriving Business
When it comes to growing your own business, networking with the right people, and having new and consistent customers coming through your front door or website, even if you live in a small town, do not discount organic social media. You’ve got the products, written the book, .... Read More
How to De-stress During an Overwhelming Week
Maintaining what feels like a hundred tasks over the span of seven days can become overwhelming. This causes stress and ultimately creates a worn-out version of yourself. Over time stress can lead to anxiety, depression, a low immune system, and other harmful effects. .... Read More
Labor Costs - Critical to Profitable
Critical mass is defined as the minimum amount of something required to start or maintain a venture. The minimum amount! Hmm… let’s think about that for a moment: Within business, we never want to have just the minimum amount of money to pay our bill .... Read More
