As an entrepreneur, you have a lot on your plate. While marketing may not be your industry, you probably already know that marketing is essential to how the world perceives you and your brand. Logo, tagline, brand guide, website, social media, and beyond-there’s a lo .... Read More
Apps That Help Entrepreneurs Optimize Their Digital Marketing Strategy
Did you know that there ar e 582 million entrepreneurs in the world? With numbers like this, entrepreneurs everywhere need a competitive edge. If you’re building and scaling a business, chances are you’re constantly on the lookout for .... Read More
The Power of Aesthetic Intelligence for Your Business
Have you ever heard of AI? No, we’re not referring to artificial intelligence, we’re talking about aesthetic intelligence. This is a concept every entrepreneur must understand in order to stand out in saturated markets. Let’s dive a little deeper -- what it is, why it’s important for you .... Read More
Brand Development Focused On A New Target Audience
The value proposition of every business is critical to the success or failure of the business. As a business owner or entrepreneur, what are the values your business stands for or represents? What is your brand strategy? And how do you define your target audience? These are pertinent quest .... Read More
7 Wonder Woman Lessons Every Business Woman Should Know
Are you planning on making 2020 the year to beat the odds and unveil the strength you didn’t know you had within you? Now that you’ve taken the leap to start your own business, start working on building the confidence you need to become much more than a business woman .... Read More
How Aesthetic Plays an Important Role in Business
If you attended our 19th Annual Entrepreneur Conference + Expo, then you dipped your toes into the importance of aesthetics in your business. Aesthetic is the philosophical study of beauty and taste. The term stems from the Greek word “ aisthetikos ,” meaning “of sense perception,” and is .... Read More
“I don’t understand why this is happening. I know I can help, but either they don’t get back to me or when they do, they ask for a discount or they tell me they don’t have enough money to work with me, even though they say they want to.” The frustratio .... Read More
Five Secrets For A Thriving Business
When it comes to growing your own business, networking with the right people, and having new and consistent customers coming through your front door or website, even if you live in a small town, do not discount organic social media. You’ve got the products, written the book, .... Read More
How to De-stress During an Overwhelming Week
Maintaining what feels like a hundred tasks over the span of seven days can become overwhelming. This causes stress and ultimately creates a worn-out version of yourself. Over time stress can lead to anxiety, depression, a low immune system, and other harmful effects. .... Read More
Labor Costs - Critical to Profitable
Critical mass is defined as the minimum amount of something required to start or maintain a venture. The minimum amount! Hmm… let’s think about that for a moment: Within business, we never want to have just the minimum amount of money to pay our bill .... Read More
