The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
Leveraging Micro-Influencers to Grow Your Business
You’ve probably heard all about influencers. If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing. My mother, however, couldn’t be more wrong (no one tell her I said that, please). Influ .... Read More
The Pros and Cons of Hiring a Dedicated Social Media Team
The popularization of social media may be less than twenty years old, but it’s not going away any time soon, if anything, it’s only ramping up. Regardless of whether you personally use (or like) social media, the reality is that a good majority of people visit a company’s social media before t .... Read More
14 New Year's Resolutions for Entrepreneurs in 2021
It’s finally that time to say goodbye to 2020 and ring in the new year that we all have been anticipating. As we look back on everything that was, as entrepreneurs, we can appreciate everything last year taught us from changing the way we conduct business to embracing the digital world. No .... Read More
7 Habits Entrepreneurs Should Implement Now Before Their New Years Resolutions
We know this year has been a wild ride due to the global pandemic, but as we’re rapidly approaching the new year, it’s time to let go of the past and start thinking about the resolutions we want to work on for 2021. Some may say that the term New Year's Resolutio n comes with negative conno .... Read More
4 Resolutions For A Better You
Setting resolutions can be inspirational and full of motivation. A new year is a fresh start, a do-over for some, but like many people that hope to continue on their forward path, some resolutions don't last. With the new decade ap .... Read More
5 Tips to Help You Build the Best Website for Your Business
The importance of having a digital presence is crucial to the success of businesses big and small. This includes having a website to market your products or services. Regardless of other marketing methods, creating a presence on platf .... Read More
6 Strategies that will Improve E-commerce Sales in 2019
A recent fact sheet reveals that more than 80% of the online population has used the internet to purchase something online. And of that, over 50% of people have made an online purchase more than once.
E-commerce is an ever-evolving industry. Ever since it has come into existenc .... Read More
6 Tips for Creating Better Facebook Ads
Advertisements are a marketing tactic that boosts brand awareness and lead to consumer consumption. In today’s Digital Age, things have changed from the typical billboard you would see on the side of the road. It’s all about utilizing social media and the tools each platform has t .... Read More
7 Important Things to Consider When Redesigning Your Business's Logo
The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More
