The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
Leveraging Micro-Influencers to Grow Your Business
You’ve probably heard all about influencers. If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing. My mother, however, couldn’t be more wrong (no one tell her I said that, please). Influ .... Read More
The Entrepreneur in the New Year
My hard work will be rewarded. Success comes easily to me. This is the year that will define my future. I honor the obstacles and challenges I had to face. The past is the past. I am ready for a fresh start. Joy is my birthright. .... Read More
The Pros and Cons of Hiring a Dedicated Social Media Team
The popularization of social media may be less than twenty years old, but it’s not going away any time soon, if anything, it’s only ramping up. Regardless of whether you personally use (or like) social media, the reality is that a good majority of people visit a company’s social media before t .... Read More
Mindfulness Tips for Entrepreneurs When the Going Gets Hard
During times of uncertainty and hardship, it’s necessary to practice mindfulness. You will come across a lot of these moments as an entrepreneur, and it’s normal to be uncomfortable. However, you must get used to checking in with your thoughts and feelings to understand what is going on. This mi .... Read More
11 Habits of Successful Entrepreneurs
Overnight success is not a real thing. It takes time, effort, consistency, and a lot more as you navigate through your entrepreneurial journey. So, if you’re looking for your success status, it all begins with looking internally at your daily routine. Doing the same things day after day is okay, .... Read More
The Benefits of Using Instagram Reels for Business
Last year, Instagram released a new feature on its platform, Reels, where users get to create and upload a short video of up to 15 seconds, which changed the video marketing game. With its popularity on Instagram and over 60 percent of businesses using video marketing as a tool in 2021, Reel .... Read More
How to Use Technology to Promote Mental Health
In the past year, technology has become more prominent in our lives and careers than ever before due to the effects of the global pandemic. We have transferred our interactions and communication to the digital world. The question is, how has this shift impacted our mental health? Is the incr .... Read More
6 Mindfulness Tips for Entrepreneurs During the Holidays
The holidays are here! It may look a little different this year due to the pandemic, but that doesn’t stop the busy season of business from booming. With all this cheer and excitement going on around the world, some of you might be wondering how you are going to get everything you need to get do .... Read More
How to Use Instagram Live to Elevate Marketing Strategies
Live video streaming is the new social media trend - and it’s here to stay. From TikTok, YouTube Live, Facebook Live, and Instagram Live, influencers and brands are constantly taking advantage of live features across social media platforms. So, if you’re not utilizing it, you could be missing ou .... Read More
