The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
Self-publishing a book has become an increasingly popular business strategy for entrepreneurs. It makes sense, you get a lot out of it. Enhancing brand awareness, establishing yourself as an expert in your field, and generating warm leads are all appealing outcomes, for sure. An .... Read More
As an entrepreneur, you have a lot on your plate. While marketing may not be your industry, you probably already know that marketing is essential to how the world perceives you and your brand. Logo, tagline, brand guide, website, social media, and beyond-there’s a lo .... Read More
The Entrepreneur in the New Year
My hard work will be rewarded. Success comes easily to me. This is the year that will define my future. I honor the obstacles and challenges I had to face. The past is the past. I am ready for a fresh start. Joy is my birthright. .... Read More
“A mastermind group is a peer-to-peer mentoring group used to help members solve their problems with input and advice from the other group members.” Have you ever wondered why Pixar movies are so consistently good? It’s because in the mid-90s they shucked the standard model of mo .... Read More
Why Healthy Competition Is Good for Entrepreneurs
When you hear the word ‘competition’, what feelings arise within you? For some, it may be fear and for others, it might be a spark of fire as you gear up to compete. Think back to your childhood memories of playing sports or board games with the family. There were probably times when you celeb .... Read More
10 Must-Watch Documentaries for Female Entrepreneurs
With the ongoing pandemic, chances are you’re still spending a lot of time at home. But if you’re looking for some inspiration and motivation to help you reach the next level of success in your business, you don’t have to go too far from your couch. There are many books and films you can spend y .... Read More
The History and Importance of Why Women Must Vote
It wasn’t really all that long ago when the women’s suffrage movement took place. In fact, 100 years ago, women finally received their legal right to vote. This is a battle that took activists and reformers nearly .... Read More
10 Podcasts Every Female Entrepreneur Should Be Listening To
As entrepreneurs, we’re always looking for new ways to grow our business. It can be both intimidating and thrilling specifically being a female entrepreneur. You can go from feeling on top of the world after a bunch of successful meetings to feeling anxious and overwhelmed when a client campaign .... Read More
How to Use Instagram Live to Elevate Marketing Strategies
Live video streaming is the new social media trend - and it’s here to stay. From TikTok, YouTube Live, Facebook Live, and Instagram Live, influencers and brands are constantly taking advantage of live features across social media platforms. So, if you’re not utilizing it, you could be missing ou .... Read More
