Leveraging Micro-Influencers to Grow Your Business
You’ve probably heard all about influencers. If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing. My mother, however, couldn’t be more wrong (no one tell her I said that, please). Influ .... Read More
When you’re the boss, you’ve got a lot of people to shop for. Throughout the year we get closer and closer to the work family we’ve created for ourselves, and when the holidays roll around, we want to celebrate them and thank them appropriately. No matter what holiday your peopl .... Read More
The Pros and Cons of Hiring a Dedicated Social Media Team
The popularization of social media may be less than twenty years old, but it’s not going away any time soon, if anything, it’s only ramping up. Regardless of whether you personally use (or like) social media, the reality is that a good majority of people visit a company’s social media before t .... Read More
In the age of red carpets and action figures, there are plenty of notable women we’re told to look up to as style icons, but what about BOSS ICONS? Women characters who not only break the mold of the one-dimensional women so often written by men, but women we asp .... Read More
10 Tech Tools Every Entrepreneur Should Invest In
Saying that we live in a digital age is a little cliché at this point, but it still holds very true. Every day, entrepreneurs and businesses are looking for ways to integrate and automate technology into their work systems. Technology allows entrepreneurs to stay up to date and maximize producti .... Read More
The Benefits of Using Instagram Reels for Business
Last year, Instagram released a new feature on its platform, Reels, where users get to create and upload a short video of up to 15 seconds, which changed the video marketing game. With its popularity on Instagram and over 60 percent of businesses using video marketing as a tool in 2021, Reel .... Read More
How Entrepreneurs Can Effectively Use Existing Tech to Achieve Success
Being efficient in business allows you to achieve goals and move the needle forward. Entrepreneurs can do so by hiring the right team, outsourcing certain tasks, and creating internal systems. One thing that relates to all of these processes, .... Read More
Best Tech Gadgets & Accessories to Boost Productivity for Entrepreneurs
As an entrepreneur, you should always keep productivity at the forefront of your mind. Considering all that running a business encompasses, what’s a common productivity strategy that can be applied to different workplace compositions and dynamics? The answer is technology. In fact, the lack .... Read More
How to Turn Your Ideas Into Action
The brain is a beautiful thing. It comes up with all types of ideas, big and small, brilliant, and innovative. Sometimes the ideas we think of surface into our reality when we make an effort to achieve it. Other times it simply ends in the mind. For entrepreneurs, it’s pretty easy to get lost in .... Read More
How to Use Instagram Live to Elevate Marketing Strategies
Live video streaming is the new social media trend - and it’s here to stay. From TikTok, YouTube Live, Facebook Live, and Instagram Live, influencers and brands are constantly taking advantage of live features across social media platforms. So, if you’re not utilizing it, you could be missing ou .... Read More
