Leveraging Micro-Influencers to Grow Your Business
You’ve probably heard all about influencers. If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing. My mother, however, couldn’t be more wrong (no one tell her I said that, please). Influ .... Read More
When you’re the boss, you’ve got a lot of people to shop for. Throughout the year we get closer and closer to the work family we’ve created for ourselves, and when the holidays roll around, we want to celebrate them and thank them appropriately. No matter what holiday your peopl .... Read More
The Pros and Cons of Hiring a Dedicated Social Media Team
The popularization of social media may be less than twenty years old, but it’s not going away any time soon, if anything, it’s only ramping up. Regardless of whether you personally use (or like) social media, the reality is that a good majority of people visit a company’s social media before t .... Read More
The Best Soft Perks to Attract & Retain Your Dream Team
Every entrepreneur is different. Some have staffs of twenty, others have a staff of two. Some work exclusively with contractors, others have a mix of dedicated employees. How you create your team is all about what works for your specific needs and goals. But whether it be an assi .... Read More
The Benefits of Using Instagram Reels for Business
Last year, Instagram released a new feature on its platform, Reels, where users get to create and upload a short video of up to 15 seconds, which changed the video marketing game. With its popularity on Instagram and over 60 percent of businesses using video marketing as a tool in 2021, Reel .... Read More
10 Must-Watch Documentaries for Female Entrepreneurs
With the ongoing pandemic, chances are you’re still spending a lot of time at home. But if you’re looking for some inspiration and motivation to help you reach the next level of success in your business, you don’t have to go too far from your couch. There are many books and films you can spend y .... Read More
The History and Importance of Why Women Must Vote
It wasn’t really all that long ago when the women’s suffrage movement took place. In fact, 100 years ago, women finally received their legal right to vote. This is a battle that took activists and reformers nearly .... Read More
10 Podcasts Every Female Entrepreneur Should Be Listening To
As entrepreneurs, we’re always looking for new ways to grow our business. It can be both intimidating and thrilling specifically being a female entrepreneur. You can go from feeling on top of the world after a bunch of successful meetings to feeling anxious and overwhelmed when a client campaign .... Read More
How to Use Instagram Live to Elevate Marketing Strategies
Live video streaming is the new social media trend - and it’s here to stay. From TikTok, YouTube Live, Facebook Live, and Instagram Live, influencers and brands are constantly taking advantage of live features across social media platforms. So, if you’re not utilizing it, you could be missing ou .... Read More
5 Tips to Help You Build the Best Website for Your Business
The importance of having a digital presence is crucial to the success of businesses big and small. This includes having a website to market your products or services. Regardless of other marketing methods, creating a presence on platf .... Read More
