Leveraging Micro-Influencers to Grow Your Business
You’ve probably heard all about influencers. If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing. My mother, however, couldn’t be more wrong (no one tell her I said that, please). Influ .... Read More
10 Business Lessons From Your Favorite Christmas Movies
We hope you’ve left the office behind to enjoy good food with family and friends, but as you grab some hot cocoa and settle in for a marathon of holiday classics, be on the lookout for some outstanding business lessons hidden right inside these Christmas movie favorites. .... Read More
The Pros and Cons of Hiring a Dedicated Social Media Team
The popularization of social media may be less than twenty years old, but it’s not going away any time soon, if anything, it’s only ramping up. Regardless of whether you personally use (or like) social media, the reality is that a good majority of people visit a company’s social media before t .... Read More
The Benefits of Using Instagram Reels for Business
Last year, Instagram released a new feature on its platform, Reels, where users get to create and upload a short video of up to 15 seconds, which changed the video marketing game. With its popularity on Instagram and over 60 percent of businesses using video marketing as a tool in 2021, Reel .... Read More
How to Use Instagram Live to Elevate Marketing Strategies
Live video streaming is the new social media trend - and it’s here to stay. From TikTok, YouTube Live, Facebook Live, and Instagram Live, influencers and brands are constantly taking advantage of live features across social media platforms. So, if you’re not utilizing it, you could be missing ou .... Read More
The Difference Between Being Productive and Being Busy
Believe it or not, there is a difference between being productive and just being busy. Let’s break it down by the definitions: Productive means producing or able to produce large amounts of goods or other commodities. Busy means having a great deal to do or keeping occupied. You might think at f .... Read More
How To Make Sure That The Content You Publish Directly Contributes To Your Business’ Growth
Today, the web is flooded with content. Recognizing and expanding sustainable competitive advantage could easily be considered one of the most challenging activities for a new business venture. The process can often be extremely challenging for the regular small business owner, as the jo .... Read More
How Aesthetic Plays an Important Role in Business
If you attended our 19th Annual Entrepreneur Conference + Expo, then you dipped your toes into the importance of aesthetics in your business. Aesthetic is the philosophical study of beauty and taste. The term stems from the Greek word “ aisthetikos ,” meaning “of sense perception,” and is .... Read More
How to Keep Your Marriage & Business Thriving at the Same Time
Marital satisfaction is much higher when spouses treat each other like best friends . But it's difficult to maintain a healthy romantic relationship and friendship while you're trying to build your empire. Being an empowered female entrepreneur isn't easy, but it is always worth it. .... Read More
5 Tips on How To Practice Self-Care in the Workplace
It’s important to unplug from the daily routine, especially when your day consists of work from the time the sun shines till it comes back - entrepreneur life. Self-care means giving the world the best version of you instead of what is left of you. This consists of a day at the spa, .... Read More
