The Entrepreneurs of Pop Culture
We live in the age of binge-watching TV and films from the comfort of our living rooms and it's never been easier to feel connected to the journeys of the characters on our screens. Let's take a look at some pop culture entrepreneurs and see what we can learn from their successes an .... Read More
As an entrepreneur, you have a lot on your plate. While marketing may not be your industry, you probably already know that marketing is essential to how the world perceives you and your brand. Logo, tagline, brand guide, website, social media, and beyond-there’s a lo .... Read More
The Pros and Cons of Hiring a Dedicated Social Media Team
The popularization of social media may be less than twenty years old, but it’s not going away any time soon, if anything, it’s only ramping up. Regardless of whether you personally use (or like) social media, the reality is that a good majority of people visit a company’s social media before t .... Read More
How to Use Instagram Live to Elevate Marketing Strategies
Live video streaming is the new social media trend - and it’s here to stay. From TikTok, YouTube Live, Facebook Live, and Instagram Live, influencers and brands are constantly taking advantage of live features across social media platforms. So, if you’re not utilizing it, you could be missing ou .... Read More
Maintaining and Adapting to the Digital Side of Your Business
In the current climate of COVID-19, running a small business has faced its challenges. Whether your business is on a temporary pause or has decided to shift into the digital world of teleworking, how you approach the digital side of your business should adjust in response to everything going on. .... Read More
Brand Development Focused On A New Target Audience
The value proposition of every business is critical to the success or failure of the business. As a business owner or entrepreneur, what are the values your business stands for or represents? What is your brand strategy? And how do you define your target audience? These are pertinent quest .... Read More
Nail It To Scale It: How Effective Branding Leads to Opportunity
In today’s digital age, marketing efforts and branding strategies are constantly changing and evolving. So, how does a brand keep up with change without feeling like old news or become a company that isn’t trying too hard? We’ve got t .... Read More
6 Tips for Creating Better Facebook Ads
Advertisements are a marketing tactic that boosts brand awareness and lead to consumer consumption. In today’s Digital Age, things have changed from the typical billboard you would see on the side of the road. It’s all about utilizing social media and the tools each platform has t .... Read More
“I don’t understand why this is happening. I know I can help, but either they don’t get back to me or when they do, they ask for a discount or they tell me they don’t have enough money to work with me, even though they say they want to.” The frustratio .... Read More
Five Secrets For A Thriving Business
When it comes to growing your own business, networking with the right people, and having new and consistent customers coming through your front door or website, even if you live in a small town, do not discount organic social media. You’ve got the products, written the book, .... Read More
