The Entrepreneurs of Pop Culture
We live in the age of binge-watching TV and films from the comfort of our living rooms and it's never been easier to feel connected to the journeys of the characters on our screens. Let's take a look at some pop culture entrepreneurs and see what we can learn from their successes an .... Read More
As an entrepreneur, you have a lot on your plate. While marketing may not be your industry, you probably already know that marketing is essential to how the world perceives you and your brand. Logo, tagline, brand guide, website, social media, and beyond-there’s a lo .... Read More
Brand Development Focused On A New Target Audience
The value proposition of every business is critical to the success or failure of the business. As a business owner or entrepreneur, what are the values your business stands for or represents? What is your brand strategy? And how do you define your target audience? These are pertinent quest .... Read More
Welcome to the Era of the Modern Worker
Intro to the Modern Worker: From your office desk, to your favorite coffee shop or the middle seat on an airplane, your work can be on-the-go as much as you are. Welcome to the wonderful era of the Modern Worker!
As a Modern Worker, you need the agility & flexibility in yo .... Read More
Nail It To Scale It: How Effective Branding Leads to Opportunity
In today’s digital age, marketing efforts and branding strategies are constantly changing and evolving. So, how does a brand keep up with change without feeling like old news or become a company that isn’t trying too hard? We’ve got t .... Read More
Top 5 Game of Thrones Women Empowerment Lessons
*Warning: this post contains spoilers ahead*
We all know about the greatness that is Game of Thrones. Even if you don’t watch it, there is no way you can avoid it. The show and its characters, are everywhere you go, the covers of magazines, the home screen on your Amazon Fi .... Read More
6 Tips for Creating Better Facebook Ads
Advertisements are a marketing tactic that boosts brand awareness and lead to consumer consumption. In today’s Digital Age, things have changed from the typical billboard you would see on the side of the road. It’s all about utilizing social media and the tools each platform has t .... Read More
“I don’t understand why this is happening. I know I can help, but either they don’t get back to me or when they do, they ask for a discount or they tell me they don’t have enough money to work with me, even though they say they want to.” The frustratio .... Read More
Five Secrets For A Thriving Business
When it comes to growing your own business, networking with the right people, and having new and consistent customers coming through your front door or website, even if you live in a small town, do not discount organic social media. You’ve got the products, written the book, .... Read More
How to Take Advantage of Black Friday, Small Business Saturday and Cyber Monday
It’s November, and for many, it means Thanksgiving, harvesting and the peak of fall is here, but for others, it means business - Black Friday, Small Business Saturday, and Cyber Monday. As a business owner, these special holiday shopping days can bring opportunity for increased c .... Read More
