The Top 10 Branding Mistakes Small Businesses Make

Branding is exciting. There's no way around it.  You know your business better than anyone, and your brand is the creative manifestation of your business.  What would Nike be without the swoosh?  What would Disney be without the iconic swirling type font?  What would Tiffany & Co. be without .... Read More

Business Lessons From Our Favorite Spooky Movies

Scary Movies aren’t for everyone, but I have always loved them.  It makes no sense why I love them. As a child and now as an adult I am incredibly easy to scare. To this day I will jump out of my skin if someone comes up and surprises me.  And yet as a kid, .... Read More

10 Must-Watch Documentaries for Female Entrepreneurs

With the ongoing pandemic, chances are you’re still spending a lot of time at home. But if you’re looking for some inspiration and motivation to help you reach the next level of success in your business, you don’t have to go too far from your couch. There are many books and films you can spend y .... Read More

5 Tips to Help You Build the Best Website for Your Business

The importance of having a digital presence is crucial to the success of businesses big and small. This includes having a website to market your products or services. Regardless of other marketing methods, creating a presence on platf .... Read More

6 Strategies that will Improve E-commerce Sales in 2019

  
A recent fact sheet reveals that more than 80% of the online population has used the internet to purchase something online. And of that, over 50% of people have made an online purchase more than once.  E-commerce is an ever-evolving industry. Ever since it has come into existenc .... Read More

7 Important Things to Consider When Redesigning Your Business's Logo

 
  The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More

6 Best Facebook Practices for Entrepreneurs

This week we are tackling *drum roll please* FACEBOOK. As we mentioned before, in today’s day and age, having a digital footprint is an important part of running a business. Facebook is one of the older social media platforms that still exists and currently has more users on its platform .... Read More

7 Websites All Female Business Owners Should Read

As a female business owner, you don’t always have time to follow all of the news or read everything on the web. It’s understandable—you’re building a business, after all. That’s why you have to be selective with what you spend your time on. For that reason, it’s helpful to keep your eye on tru .... Read More

7 Tools to Simplify Standing Out in the Digital Space

Times have changed, haven’t they? Doing business now is not the same as it was doing business 10, or 5, or even just 2 years ago. The whole saying around, “if it ain’t broke, don’t fix it” in this digital age is now a total recipe for failure because without reinventing and adapting to the di .... Read More