Self-publishing a book has become an increasingly popular business strategy for entrepreneurs. It makes sense, you get a lot out of it. Enhancing brand awareness, establishing yourself as an expert in your field, and generating warm leads are all appealing outcomes, for sure. An .... Read More
Brand Development Focused On A New Target Audience
The value proposition of every business is critical to the success or failure of the business. As a business owner or entrepreneur, what are the values your business stands for or represents? What is your brand strategy? And how do you define your target audience? These are pertinent quest .... Read More
7 Wonder Woman Lessons Every Business Woman Should Know
Are you planning on making 2020 the year to beat the odds and unveil the strength you didn’t know you had within you? Now that you’ve taken the leap to start your own business, start working on building the confidence you need to become much more than a business woman .... Read More
Top 5 Game of Thrones Women Empowerment Lessons
*Warning: this post contains spoilers ahead*
We all know about the greatness that is Game of Thrones. Even if you don’t watch it, there is no way you can avoid it. The show and its characters, are everywhere you go, the covers of magazines, the home screen on your Amazon Fi .... Read More
How to Use Video to Boost Your Bottom Line
Gone are the days of traditional marketing as the new age of digital marketing breaks through. There are tactics, such as articles and advertisements that could fuel the growth of your business, but few prove more effective in today’s digital age than securing your video marketing strategy .... Read More
7 Tools to Simplify Standing Out in the Digital Space
Times have changed, haven’t they? Doing business now is not the same as it was doing business 10, or 5, or even just 2 years ago. The whole saying around, “if it ain’t broke, don’t fix it” in this digital age is now a total recipe for failure because without reinventing and adapting to the di .... Read More
How to Create a Powerful Video that Will Convert More Clients
Create Powerful Videos That Will Convert More Clients When it comes to online marketing, there is nothing that compares to video. In fact Hubspot’s 2016 State of Inbound Report says that, “43% of consumers want to see more video from marketers in the future, while only .... Read More
