Self-publishing a book has become an increasingly popular business strategy for entrepreneurs. It makes sense, you get a lot out of it. Enhancing brand awareness, establishing yourself as an expert in your field, and generating warm leads are all appealing outcomes, for sure. An .... Read More
Thank you cards are an excellent way to practice gratitude. Intentional gratitude practice does wonders for the soul, but also for your business plan. We attract the energy we put out. When we’re internally in the mode of “me, me, me” people can tell whether we op .... Read More
The Power of Aesthetic Intelligence for Your Business
Have you ever heard of AI? No, we’re not referring to artificial intelligence, we’re talking about aesthetic intelligence. This is a concept every entrepreneur must understand in order to stand out in saturated markets. Let’s dive a little deeper -- what it is, why it’s important for you .... Read More
Brand Development Focused On A New Target Audience
The value proposition of every business is critical to the success or failure of the business. As a business owner or entrepreneur, what are the values your business stands for or represents? What is your brand strategy? And how do you define your target audience? These are pertinent quest .... Read More
How Aesthetic Plays an Important Role in Business
If you attended our 19th Annual Entrepreneur Conference + Expo, then you dipped your toes into the importance of aesthetics in your business. Aesthetic is the philosophical study of beauty and taste. The term stems from the Greek word “ aisthetikos ,” meaning “of sense perception,” and is .... Read More
3 Reasons Why a Selfie or Headshot Just Won’t Cut It Anymore for the Online Entrepreneur
Image Is Everything It used to be that a great business headshot would grab attention. But with more and more brick and mortar stores going out of business every day, and every other woman and her sister starting an online business, a headshot is no longer enough. In order to connect wit .... Read More
