The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
The Importance of Email Marketing for Entrepreneurs
Keap has helped thousands of small businesses flourish since it's founding in 2001. Their commitment and devotion to the success of small businesses has garnered them a reputation as one of the most trusted resources for entrepreneurs. Here to talk to us about the importance of email .... Read More
When you’re the boss, you’ve got a lot of people to shop for. Throughout the year we get closer and closer to the work family we’ve created for ourselves, and when the holidays roll around, we want to celebrate them and thank them appropriately. No matter what holiday your peopl .... Read More
7 Tips for Leading An Effective Virtual Meeting
The new workday consists of many virtual meetings. Whether you’re working from home or social distancing, effective communication is essential for business success. It may seem simple because all you have to do is click some buttons, turn on your camera and you’re in. But, conducting productive .... Read More
5 Ways You Can Avoid Stagnant Productivity While Working Remote
It’s still a very uncertain time as the COVID-19 pandemic continues and numbers are constantly fluctuating. Many business owners are taking safe measures by pushing the returning to office date all the way into 2021. This means working remotely will continue to be a trend we see throughout the r .... Read More
How to Keep Community Within a Team While Working Remote
With a hard focus on social distancing and prioritizing the safety of team members, businesses have had to pivot to working remotely. This concept isn’t new to some, but to many, it poses a new challenge: how can team members stay connected working in different environments without physical supe .... Read More
How to Increase Email Deliverability And Land in the Inbox
Emails have been a great communication channel to communicate with a B2B customer, if and only when tapped in the right way. What’s the point in sending bulk emails to the customer only to realize that none of them are landing in their inbox? It can be a headache for marketers when their email .... Read More
Entrepreneurs Lean In to the Suck
In her 2016 commencement speech to the graduates at the University of California at Berkley, Sheryl Sandberg, COO of Facebook , spoke in public for the first time about the loss of her husband since his death just over a year prior to that day. She spoke of what she learned about death an .... Read More
