The Top 10 Branding Mistakes Small Businesses Make

Branding is exciting. There's no way around it.  You know your business better than anyone, and your brand is the creative manifestation of your business.  What would Nike be without the swoosh?  What would Disney be without the iconic swirling type font?  What would Tiffany & Co. be without .... Read More

The Importance of Trademarks for Entrepreneurs

Andrei Mincov, Founder and CEO of Trademark Factory started his career in intellectual property because of his father. Even though Andrei had just started law school, he never actually saw himself as a lawyer. But then one day his father (a famous composer) heard his music on the ra .... Read More

Business Lessons From Our Favorite Spooky Movies

Scary Movies aren’t for everyone, but I have always loved them.  It makes no sense why I love them. As a child and now as an adult I am incredibly easy to scare. To this day I will jump out of my skin if someone comes up and surprises me.  And yet as a kid, .... Read More

7 Important Things to Consider When Redesigning Your Business's Logo

 
  The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More

7 Websites All Female Business Owners Should Read

As a female business owner, you don’t always have time to follow all of the news or read everything on the web. It’s understandable—you’re building a business, after all. That’s why you have to be selective with what you spend your time on. For that reason, it’s helpful to keep your eye on tru .... Read More

Creative Gifts for the Female Entrepreneur

‘Tis the season of giving, and with that comes the long lists of gifts you need to get for those dear to you. What seems easy at the beginning of your shopping trip can become a little tricky when you realize that every gift idea you had wasn’t the best. We’re here to make it a bit easie .... Read More