The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
10 Business Lessons From Your Favorite Christmas Movies
We hope you’ve left the office behind to enjoy good food with family and friends, but as you grab some hot cocoa and settle in for a marathon of holiday classics, be on the lookout for some outstanding business lessons hidden right inside these Christmas movie favorites. .... Read More
Traditional Publishing vs. Self-Publishing
Writing a book is an incredible ambition and for entrepreneurs it has many advantages. Establishing yourself as an expert and having a book out there is a great way to gain exposure and grow your business. The good news is that it’s never been easier to publish .... Read More
Business Lessons From Our Favorite Spooky Movies
Scary Movies aren’t for everyone, but I have always loved them. It makes no sense why I love them. As a child and now as an adult I am incredibly easy to scare. To this day I will jump out of my skin if someone comes up and surprises me. And yet as a kid, .... Read More
10 Tech Tools Every Entrepreneur Should Invest In
Saying that we live in a digital age is a little cliché at this point, but it still holds very true. Every day, entrepreneurs and businesses are looking for ways to integrate and automate technology into their work systems. Technology allows entrepreneurs to stay up to date and maximize producti .... Read More
5 Checklist Tools to Help You Conquer Your To-Do List
There seems to be something that always needs to get done in the busy world of an entrepreneur, whether it is in your personal or professional life. The list of tasks seems never-ending, especially if you are not visualizing it by writing them down. One thing that can make your workdays a lot ea .... Read More
5 Practices for a Positive and Productive Commute
Between the morning rush, traffic and our to-do list waiting for us at our desks, it can be hard to have positive and relaxing mornings, let alone commutes. According to a recent survey by Car Rentals on mental blocks and morning commutes , a stressful commute can be a major contributor to .... Read More
The Four Best Practices for Creating the Perfect Elevator Pitch
Imagine this. It’s Tuesday, you are riding the elevator up to the fifth floor of your office. The elevator stops on the second floor and your CEO hops on. “Hi,” they say. “What do you do?” You have three floors to nail what to say and no idea where to begin - what do you do? Maybe this exac .... Read More
7 Important Things to Consider When Redesigning Your Business's Logo
The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More
