The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
Business Lessons From Our Favorite Spooky Movies
Scary Movies aren’t for everyone, but I have always loved them. It makes no sense why I love them. As a child and now as an adult I am incredibly easy to scare. To this day I will jump out of my skin if someone comes up and surprises me. And yet as a kid, .... Read More
How to Turn Your Ideas Into Action
The brain is a beautiful thing. It comes up with all types of ideas, big and small, brilliant, and innovative. Sometimes the ideas we think of surface into our reality when we make an effort to achieve it. Other times it simply ends in the mind. For entrepreneurs, it’s pretty easy to get lost in .... Read More
5 Practices for a Positive and Productive Commute
Between the morning rush, traffic and our to-do list waiting for us at our desks, it can be hard to have positive and relaxing mornings, let alone commutes. According to a recent survey by Car Rentals on mental blocks and morning commutes , a stressful commute can be a major contributor to .... Read More
The Four Best Practices for Creating the Perfect Elevator Pitch
Imagine this. It’s Tuesday, you are riding the elevator up to the fifth floor of your office. The elevator stops on the second floor and your CEO hops on. “Hi,” they say. “What do you do?” You have three floors to nail what to say and no idea where to begin - what do you do? Maybe this exac .... Read More
5 Reasons Why You Should Celebrate Your Accomplishments
When you think of celebrations, we think of big life moments. However, we fail to celebrate the small triumph in our lives. Anyone on a weight loss journey, financial freedom journey, or even a pro athlete practices celebrating small wins. A pound lost, a dollar saved, or a personal new record .... Read More
7 Important Things to Consider When Redesigning Your Business's Logo
The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More
