The Top 10 Branding Mistakes Small Businesses Make

Branding is exciting. There's no way around it.  You know your business better than anyone, and your brand is the creative manifestation of your business.  What would Nike be without the swoosh?  What would Disney be without the iconic swirling type font?  What would Tiffany & Co. be without .... Read More

The Difference Between Being Productive and Being Busy

Believe it or not, there is a difference between being productive and just being busy. Let’s break it down by the definitions: Productive means producing or able to produce large amounts of goods or other commodities. Busy means having a great deal to do or keeping occupied. You might think at f .... Read More

How To Make Sure That The Content You Publish Directly Contributes To Your Business’ Growth

Today, the web is flooded with content. Recognizing and expanding sustainable competitive advantage could easily be considered one of the most challenging activities for a new business venture.  The process can often be extremely challenging for the regular small business owner, as the jo .... Read More

6 Strategies that will Improve E-commerce Sales in 2019

  
A recent fact sheet reveals that more than 80% of the online population has used the internet to purchase something online. And of that, over 50% of people have made an online purchase more than once.  E-commerce is an ever-evolving industry. Ever since it has come into existenc .... Read More

Smart Ways to Create Memorable Unboxing Experiences for Your Brand

   For e-commerce companies, the package sent mostly represents the perfect point of contact and the connection and communication with the client. It is also one of the most underutilized marketing opportunities.   The packaging arose from the demand for the protec .... Read More

7 Important Things to Consider When Redesigning Your Business's Logo

 
  The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More

3 Reasons Why a Selfie or Headshot Just Won’t Cut It Anymore for the Online Entrepreneur

Image Is Everything It used to be that a great business headshot would grab attention. But with more and more brick and mortar stores going out of business every day, and every other woman and her sister starting an online business, a headshot is no longer enough. In order to connect wit .... Read More

How to Take Advantage of Black Friday, Small Business Saturday and Cyber Monday

It’s November, and for many, it means Thanksgiving, harvesting and the peak of fall is here, but for others, it means business - Black Friday, Small Business Saturday, and Cyber Monday. As a business owner, these special holiday shopping days can bring opportunity for increased c .... Read More

Building Your Intentional Nonprofit Partnership

Why Build a Nonprofit Partnership? There’s plenty of buzz these days about “Cause Marketing.” Businesses are entering into partnerships with diverse nonprofits in order to enhance their image, boost sales, engage employees, and build customer loyalty. Most likely, if you are an .... Read More

How to Climb Out of the Plateau and Grow Your Business

Have you hit a plateau? Has your business just stopped growing and you just can’t figure out why? Are you exhausted? Do you feel like you spend every day running just to keep up and still falling short? In our society today, we are expected to do and be so man .... Read More