The Importance of Trademarks for Entrepreneurs
Andrei Mincov, Founder and CEO of Trademark Factory started his career in intellectual property because of his father. Even though Andrei had just started law school, he never actually saw himself as a lawyer. But then one day his father (a famous composer) heard his music on the ra .... Read More
Self-publishing a book has become an increasingly popular business strategy for entrepreneurs. It makes sense, you get a lot out of it. Enhancing brand awareness, establishing yourself as an expert in your field, and generating warm leads are all appealing outcomes, for sure. An .... Read More
Brand Development Focused On A New Target Audience
The value proposition of every business is critical to the success or failure of the business. As a business owner or entrepreneur, what are the values your business stands for or represents? What is your brand strategy? And how do you define your target audience? These are pertinent quest .... Read More
Top 5 Game of Thrones Women Empowerment Lessons
*Warning: this post contains spoilers ahead*
We all know about the greatness that is Game of Thrones. Even if you don’t watch it, there is no way you can avoid it. The show and its characters, are everywhere you go, the covers of magazines, the home screen on your Amazon Fi .... Read More
How to Use Video to Boost Your Bottom Line
Gone are the days of traditional marketing as the new age of digital marketing breaks through. There are tactics, such as articles and advertisements that could fuel the growth of your business, but few prove more effective in today’s digital age than securing your video marketing strategy .... Read More
7 Tools to Simplify Standing Out in the Digital Space
Times have changed, haven’t they? Doing business now is not the same as it was doing business 10, or 5, or even just 2 years ago. The whole saying around, “if it ain’t broke, don’t fix it” in this digital age is now a total recipe for failure because without reinventing and adapting to the di .... Read More
How to Create a Powerful Video that Will Convert More Clients
Create Powerful Videos That Will Convert More Clients When it comes to online marketing, there is nothing that compares to video. In fact Hubspot’s 2016 State of Inbound Report says that, “43% of consumers want to see more video from marketers in the future, while only .... Read More
Legal Stuff You Need to Know to Stay in Business
eWomenNetwork member , Attorney Nancy Greene , shares the most important legal documents you need to start a business, how to hire a lawyer for your business even if you're broke, what to do if you and your business gets sued and the most important people you need on your team (even if you .... Read More
LegalEASE - New Overtime Rules on Hold for Now
Employers have spent months preparing for the unprecedented changes to the minimum salary level required to exempt an employee from the new Federal overtime law, the Fair Labor Standards Act (“FLSA”) . Memos were prepared, handbooks .... Read More
