The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
The Importance of Trademarks for Entrepreneurs
Andrei Mincov, Founder and CEO of Trademark Factory started his career in intellectual property because of his father. Even though Andrei had just started law school, he never actually saw himself as a lawyer. But then one day his father (a famous composer) heard his music on the ra .... Read More
When you’re the boss, you’ve got a lot of people to shop for. Throughout the year we get closer and closer to the work family we’ve created for ourselves, and when the holidays roll around, we want to celebrate them and thank them appropriately. No matter what holiday your peopl .... Read More
7 Tips for Leading An Effective Virtual Meeting
The new workday consists of many virtual meetings. Whether you’re working from home or social distancing, effective communication is essential for business success. It may seem simple because all you have to do is click some buttons, turn on your camera and you’re in. But, conducting productive .... Read More
Smart Ways to Create Memorable Unboxing Experiences for Your Brand
For e-commerce companies, the package sent mostly represents the perfect point of contact and the connection and communication with the client. It is also one of the most underutilized marketing opportunities. The packaging arose from the demand for the protec .... Read More
Legal Stuff You Need to Know to Stay in Business
eWomenNetwork member , Attorney Nancy Greene , shares the most important legal documents you need to start a business, how to hire a lawyer for your business even if you're broke, what to do if you and your business gets sued and the most important people you need on your team (even if you .... Read More
LegalEASE - New Overtime Rules on Hold for Now
Employers have spent months preparing for the unprecedented changes to the minimum salary level required to exempt an employee from the new Federal overtime law, the Fair Labor Standards Act (“FLSA”) . Memos were prepared, handbooks .... Read More
Entrepreneurs Lean In to the Suck
In her 2016 commencement speech to the graduates at the University of California at Berkley, Sheryl Sandberg, COO of Facebook , spoke in public for the first time about the loss of her husband since his death just over a year prior to that day. She spoke of what she learned about death an .... Read More
