The Entrepreneurs of Pop Culture
We live in the age of binge-watching TV and films from the comfort of our living rooms and it's never been easier to feel connected to the journeys of the characters on our screens. Let's take a look at some pop culture entrepreneurs and see what we can learn from their successes an .... Read More
6 Free Tools for Entrepreneurs to Build Their Brand
If you’re an entrepreneur or business owner, your online presence might not reflect the hard work and reputation that you’ve built in real life. For some, there may even be a significant difference between your business’s digital footprint and traditional marketing footprint (i.e. advertisements .... Read More
Brand Development Focused On A New Target Audience
The value proposition of every business is critical to the success or failure of the business. As a business owner or entrepreneur, what are the values your business stands for or represents? What is your brand strategy? And how do you define your target audience? These are pertinent quest .... Read More
5 Steps to Creating a Lifestyle Brand
Take a second to think about this: what brands have a significant impact on your lifestyle? Whether it’s what you wear, what’s around your household or what you use on a day-to-day basis. If you constantly think of the same brand(s), .... Read More
